Apple Itunes Leads 2010 Internet Film Consumption

Apple Inc.’s ITunes media store ended 2010 as the online go-to destination for electronic sellthrough, or EST, and Internet-based video-on-demand, according to a new report.

IHS Screen Disgest reported that ITunes held off challenges from Microsoft’s Zune Video (via Kinect 3D motion-control launch), Sony Playstation Store, Amazon VOD and Walmart’s Vudu as the EST/iVOD market increased more than 60% from 2009.

Read the full Home Media Magazine article – Film Budgets for Professional Filmmakers

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