Summer 2012 is shaping up the be the summer of the most expensive blockbuster production film budget expenditure of all time. With the Major Hollywood Studio’s revenues on decline the ‘Tentpole’ movie with its enormous budget is seen by the bean counters as the certainty in a changing and declining revenue landscape. As digital proliferation of films, piracy, the economy and falling dvd sales take their toll on the bottom line the studios and larger indie production companies like Lionsgate / Summit are betting big on the VFX / CGI laden popcorn, super-hero action movie like never before, clearly.
With a continually more fragmented audience, growing cable channel line-ups and expanding reality television programming it has likewise become increasingly more difficult to reach the fans to put ‘bums in seats’. Part of the calculations certainly must include the broad reach of the superhero, sequel, ‘based on the television series…boardgame…’ franchise which aids in the marketing of these productions. Utilizing the convenience of familiarity the bet is on recognition factor. Not detailed in the proliferation of newsworthy budget figures are the massive amounts being spent to promote these behemoths and guarantee the return on investment at this massive scale.
Summer 2012 Studio Tentpole Film Budget List:
The Lorax $70,000,000
John Carter $250,000,000
Hunger Games $80,000,000
The Avengers $220,000,000
The Dark Knight Rises $250,000,000
Men In Black III $215,000,000
Prometheus $200,000,000 (rumored)
The Bourne Legacy $90,000,000 (unconfirmed)
Total Recall $200,000,000
* Film budgets are gathered from available industry trade data, news articles and published reports. Actual film budgets are intentionally guarded secrets by the studios and released, confirmed or denied for marketing and/or corporate rationale and should always be taken with a good dose of scrutiny as to the actual figures.
By Jack Binder