American Film Market | AFM 2012


As November approaches the international film industry steadfastly prepares for the American Film Market in Los Angeles.

Industry executives, producers, directors look to the AFM for a good jump on global sales of their film productions.

Foreign Sales company’s slates are evaluated and perfected.  Every film budget is prepared, evaluated and revised to meet the cost structure of the current landscape for independent film.

Marketing materials are being created, edited and finalized in preparation for presentation to the global business.


What:  American Film Market (AFM)

When:  October 31 – November 7, 2012

Where:  Santa Monica, California


Each year the hordes of movie executives descend on the the seaside town of Santa Monica California to make international distribution deals for their film and video productions.  Buyers from around the globe likewise are in full force looking for that next hot product but also the standard fare the makes up their day to day schedule of releases.


Distributors look to the AFM to increase their reach in worldwide penetration of markets and deals for their product to be licensed in every territory of the world.  Taking over the many hotels that line the beach, the companies take residence in hotel rooms and suites, fill them with staff, posters, one sheets and televisions to play dvds and hard drive trailers for prospective buyers.  It is truly a selling market, much as any industry sector would provide.

Conferences as well are a stable of the American Film Market with industry leaders, movers and shakers presenting panels and discussions on all aspects of the film business.  Topics include production, distribution, movie budget levels, new media, digital platforms and film tax credits and incentives programs.   Likewise co-production treaties are often explained and detailed by the attending experts.



Film Finance is always a central theme to the AFM and the Conference Series delivers top finance professionals discussing the current state of film finance, marketing, pitching, film festivals, VOD and streaming of film product.

Central to the AFM on the trade floors at the Loews Hotel are likewise film commissions presence in booths with staffers explaining the various territories film tax incentives regimin.   Locations executives laud their country or state for its natural or urban beauty, film tax credits or film friendly attitude.   As competition has grown for production dollars these events are seen as a critical attendance for these entities to tout their place in the production pipeline.


Altogether the AFM represents the fabric of the film finance and distribution world for the independent film community.  International productions are launched bought and sold here.

As the motion picture industry has evolved in the face of the global financial meltdown the importance of AFM has actually grown.   Producers must lower their film budget to meet the challenges of the marketplace and distributors must provide product for their buyers at the right price.

As Studio production has ebbed in this new world, the access to high end talent by indie film producers has increased, leading to a new crop of independent films hitting the screens of the market.


American Film Market – AFM – International Distribution, Financing and Sales Market

AMERICAN FILM MARKET 2011 – Be Pro-active, Prepared & ready to Pitch!!


Are you an enterprising filmmaker, producer or writer with a brilliant idea looking to make the right connections in the business, obtain film financing and get your project underway?


Well, now may be the break you’ve been waiting for! If you don’t already know about the American Film Market, then its time to do your research and seriously think about attending this event.


There’s a well-known expression in the film business – its not what you know but who you know, that really counts.  It may be a common cliché but there is plenty of truth to the old saying. The problem most of us in the business encounter, however, is the ‘how’ and ‘where’ aspects of getting to meet these so-called ‘right’ people. This is precisely why forums like the American Film Market  (AFM) present such a golden opportunity.

A quick synopsis of the AFM – it is organized by the global trade association of independent film & television producers and distributors, known as the Independent Film & Television Alliance (IFTA). It is an eight-day event held in Los Angeles (from Nov 2nd -9th ) in which more than 400 films will be screened and more than 400 production/distribution companies will be exhibiting. It is an international event, with 8,000 attendees from more than 70 countries expected to attend. Furthermore organizers estimate that more than $800 million in deals will be closed this year.


What:  American Film Market

When: November 2-9, 2011

Where:  Loews Hotel – 1700 Ocean Avenue, Santa Monica, CA 90401



If that sounds enticing and you’re keen to get a piece of that estimated $800 million pie, then you’ve got be willing to pay the price for the ticket. Passes for the event start at $345 and upward.


Also, a word to the wise – be prepared. Like any opportunity, the AFM will be most lucrative to those who do their research and adopt a professional, business-like approach to the forum. Most importantly – do your research! This really cannot be stressed enough.  It is important to identify your goals – ask yourself, what it is you want to achieve from the AFM? Once you’ve identified what you want to get out of the forum, the next step would be develop a target list of the people you want to meet and then proceeding to scheduling the key meetings.


Finally, you should be aware – the AFM is not a festival. While a number of films are screened at the festival, there are no competitions and subsequently no prizes. It is essentially a coming together of a range of ‘buyers’ and ‘sellers’ in the film industry. An opportunity to network with your peers, raise money for projects and possibly even walk away with some signed contracts.


So be pro-active, be prepared and be ready to pitch! Keep these things in mind and you just never know what you may walk away with….




Get ready for the American Film Market with a film budget by – the international leader in worldwide film budgeting and scheduling production services.

Film financing, distribution, foreign sales, film tax credits and your investors require an accurate, quality film budget that is reliable and bankable.

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