Panavision is the benchmark standard in film and digital cameras for feature films and television worldwide in the motion picture industry. The undisputed leader in cinematic imaging technology, Panavision cameras are utilized by 90% of the top ten films as reported by Daily Variety and used in over 50% of Oscar ® winners for Best Picture. With the arrival of the Genesis ® digital camera systems Panavision lead the way in technological advancement in digital cinematography. The company is not only technically at the forefront of camera design, service and support, the firm works with filmmakers in helping to provide camera rentals in accordance with the film budgets of their clients productions. Their generosity in supporting up and coming talent in the movie business is widely acknowledged.
Filmbudget.com founder Jack Binder was one of the first film producers to use the Genesis on a major feature film. The decision to shoot with the most advanced digital motion picture camera was a team decision lead by lead actor Adam Sandler, director Mike Binder and Jack Binder for the Columbia Pictures release “Reign Over Me” based on the astounding ability of the camera to capture images indiscernible from those of standard 35mm traditional film cameras. The decision was enhanced by its impact on film budgets which provided an overall savings for a creatively desired affect.
Panavision has won multiple Oscars and Emmys for its camera systems. The company also rents lighting systems, the highly prized Panavision line of lenses, filters and camera accessories worlwide. One of the primary advantages of making a movie with Panavision camera systems is the global reach and support, the ability to work with a producer’s film budget while film budgeting and with offices and suppliers in every major production center and country. Service is a hallmark of the company meaning when you shoot with their cameras you are fully supported 24/7 by qualified technicians who know their gear inside and out, literally.
Camera models include the 35mm standards Gold, Platinum and Millenium lines and of course the HD Genesis system with its solid state hard drive technology.