EUROPEAN FILM FESTIVAL IN CHINA
Europe is marketing its movies to China and apparently, the Chinese are loving it!
Such is the success of the annual European Union Film Festival in China that the event, which is now its fourth year, could be expecting greater numbers than ever before! Last year, the event expanded to showcase films in three Chinese cities and according to EU Ambassador Markus Ederer, the number of moviegoers increased from 5,000 attendees in 2008 up to 13,000 in 2010.
What: European Union Film Festival
When: November 1st – 30th 2011
Where: Beijing and two other cities in China (TBA)
The film festival, organized by the Delegation of the European Union to China and supported by the Embassy of Poland, invited all 27 EU Member States to showcase one recent, popular and successful film.
The organizers of the festival hope that the event will increase the appreciation of European films and culture among the Chinese, hence paving the way for the possibility of importing European movies into China in the future.
The films screened at this year’s festival include a diverse mix of local flavors and a wide-range of genres from comedies and dramas to documentaries. Moviegoers can view their films of choice in commercial theatres as well as in cultural institutions.
Among this year’s selections are some of the following European picks:
France – “The Piano Turner”
Denmark – “Aching Hearts”
Italy – “20 Cigarettes”
Portugal – “Beauty and the Paparazzo”
Each film is screened in its original language with English and Chinese subtitles.
Meanwhile, the European Film Academy has unveiled its nominations for the 2011 European Film Awards. You can see a full list of the nominees on their official website – www.europeanfilmacademy.org
Winners will be announced in a December 3rd ceremony in Berlin.
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